Saturday, March 28, 2009

How to Find Paying Advertisers for Your Blog

There are several ways to monetize a blog. One of the most commonly used is by selling advertising space, either through text-based advertising or banner ads. But to do either of these, you will have to look for advertisers who will pay to have their ads placed on your web pages. If you’re unsure on what to do and how to do it, here are tips to help you find blog advertisers to help you generate revenue with your website:
i. Promote. Instead of just leaving possible banner ad locations blank, let advertisers know that they are up for grabs. Use ‘Advertise Here’ or ‘Your Ad Here’ texts to indicate their availability.
When advertisers click on these areas, they will arrive on a page where information about buying ad space will be provided. Make sure that there is a web page that will be used for this purpose specifically. This page may either contain information about your terms or it could be a link that will allow your advertiser to send you an e-mail.
ii. Seek out advertisers actively. Other than openly promoting your blog for ads, you could also find blog advertisers by targeting them. That way, you get to choose who will place their ads on your blog. A standard letter of approach to advertisers should contain:
- a brief introduction about yourself
- a short explanation of the purpose of your e-mail
- a short explanation why you’re soliciting their sponsorship or ads
- a concise explanation of the benefits of placing ads on your blog
- details regarding your advertising terms (type of ad placements, industry to which your advertisers belong, maximum number of ads in one webpage, cost, method of payment, etc.)
- important details about your site, such as your subject matter, audience, number of traffic, etc.
iii. Offer sponsorship. Blog sponsorships are fast becoming a trend online, as the number of businesses utilizing blogs as an extension of their marketing efforts increases. Through sponsorship, you will be working closely with a company (your advertiser) and promote their products and services through your blogs. Your web pages will also carry that company’s name, brands and logo.
You could also come up with a sponsorship deal wherein specific parts of your blog’s content will be sponsored by the advertiser. This type of blog advertising works well if your site is quite popular already and has a considerable number of visitors.
iv. Do a keyword search. There are many companies and individuals using Google Adwords who might be interested in an arrangement with you. Do a simple keyword or key phrase search regarding major topics on your blog. Then seek out sponsored links and find out about the companies that pay for them. Get in touch with these people and offer your blog for their ads.
v. Take advantage of links. Blogs and other sites that link with your blog are potential advertisers. If they find your blog interesting enough to link with, they might be open for negotiations regarding advertising. You might want to send them an e-mail to let them know your blog is available for advertising.
vi. Tap people who use your forums or leave messages. Another way to find blog advertisers is to offer your ad spots to people who leave comments or messages on your blogs. Seek out people affiliated with a company, group or association. They might be interested to buy ads on your blog.

Do your best and leave the rest to God.

Thursday, March 19, 2009

Start Your Internet Business - Make Money From Affiliate Marketing

START YOUR INTERNET BUSINESS - MAKE MONEY FROM AFFILIATE MARKETING
The internet is a vast place which resembles the earth a few centuries ago, in the sense that it still remains a somewhat unexplored territory.
Indeed, although there are literally thousands if not millions of players, the fact is that there are a lot of areas of internet business that have not even been looked at by many people, and even those which have been flooded with competitors still offer profit potential for a whole new crowd of online business entrepreneurs.
A common misconception of many people is that nowadays the internet is too competitive and that a newcomer cannot expect to succeed running against the big dogs or more seasoned internet business owners.
This is a conception truly divorced from reality, because as I said before, there are many players right now taking advantage of the various ways to make money online, but even in their presence, there is still too much business to be done and too many niches to be filled.
I personally started doing business with affiliate marketing not that long ago, and it has been this very business model which has allowed me to make a living entirely working over the internet, and believe me, I tried e-tail, surveys, you name it, but it was affiliate marketing which from my -then naive- perspective offered the greater profit potential.
However, I started tackling affiliate marketing one step at a time, never minding how much money I was making, because I was aware that results would not come in an instant, that is just the way a business works when you are just starting.
One dilemma I faced was: should I start by attacking what some call "virgin niches" or should I go for popular niches, because as you may have guessed, the first one will have less competition, but on the other hand, it might not have the same number of hungry prospects waiting for your message, whereas the more popular niche will have a whole bus of people competing against you, but on the other side you will have a massive crowd of hungry costumers.
As hard as it seemed at the time, I decided to go for the second option, and what you know? Within a matter of days I started watching my sales take off, because indeed, I suppose there were hundreds or maybe thousands competing against me and probably many of them were making a lot more money than me or maybe not, I do not know, but regardless of that, I was getting results out of my actions.
I managed to do this because I had an edge: I knew what I was doing. Sounds too simple right?, but as simple as it may sounds, that is just the way it was. For some time, I simply was not doing things right and I had many holes within the strategies and methods I was using.
I devoted many hours of my time trying to figure out how things worked in this business, an effort that helped me a lot, but it was only until I got the edge of having access to quality educational tools and resources that things started turning around.
Lesson - Starting an internet business requires mainly one thing: know-how, and affiliate marketing is definitely one of the best ways to go if you are short on time, short on cash and yet you want to build a true business with an actual potential for growth.

WAYS OF MAKING IT
There are those who have been dabbling at affiliate marketing for years who have not yet become successful just as those who launch their first campaigns to find the success they desire right out of the gate. Most people fall somewhere in the middle of this scenario. If you want to jump start your success as an affiliate marketer, put some of these tips to work for you.
1) Discover your niche. Your niche should be something that is near and dear to you because you will be spending an extraordinary amount of time learning about, researching, reading, and networking within the niche. It should also be a niche that people are passionate about and, more importantly in this economy, are spending money in. The more you know about the niche to begin with, the easier it will be to network, blog, and write about it. Although there is no rule that says you can't be extremely successful in learning about a niche that you are marketing from the ground up. Just be prepared to spend even more time researching.
2) Find your hungry market. It's not enough to simply build a website and expect the traffic to come to you. That isn't how it works. In many cases you have to go to the areas of the Internet where your target audience is hanging out and hand feed them crumbs to make them hungry for the bread, butter, and meat you have to offer them.
3) Give people on the Internet a way to find you and the products you have to offer. In other words, establish your presence on the World Wide Web and carve out a little spot for yourself and your niche. Create a brand and work hard to get the word out. This is one thing that the average affiliate marketing newbie fails to do adequately and can make all the difference in the world to your success. You can do this by creating a website, Squidoo lenses, blogs, social networking, forum participation, article marketing, and pay per click advertising just to name a few. There is something you can do on almost any budget that will get the word out about your affiliate marketing venture.
It is not necessary for you to become an expert in order to make money. You will find that an affiliate marketing newbie is born almost every minute online (if not more often). Your goal as an affiliate marketing newbie is to find your own success so that one day you can move on to help others get through this exciting and frightening stage of the affiliate marketing life cycle.

Saturday, March 14, 2009

Adsense

Here is another cool way of making great cash in Dollars, please enjoy.
WHAT IS ADSENSE?>
In the mid 1990’s websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.
Google has since revolutionized the click-through market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google’s straightforward approach to a banner/content-free home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website. Basically saving Google the space and inconvenience of having to deal with banner ads.
You still may be wondering what Google AdSense actually does. AdSense is a program in which you get paid for targeting your readers to another websites product or service.
A click through is measured when someone actually clicks on the hyperlink. Many web sites now have Google AdSense ads employed. Google AdSense uses Google AdWords content and services in a display box that you place strategically on your website. Google AdWords customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to deploy the Google AdSense box properly on their website.
Other sites like Earthlink and Ask.com also employ the same technologies through click through methodologies. The more people that visit popular sites and see your name or hyperlink associated with a product the better chance your site will be seen. Remember, you will be paid a small amount per click for some websites and much more for others. What determines the amount is how much the AdWords advertiser places on each click.
Advertisers can pay as little as .50 per click in upwards of $5 (even more). Often campaigns are budgeted for a period of time. The amount budgeted will be rationed over a period of days, the less days involved or the higher price per click the higher the ranking. The more traffic you receive will increase the possibility of a sale and a click through fee in your account.
In short, Google’s idea to market itself from the inside out has changed the way websites are doing business. Starting as an AdSense affiliate is a practical approach to making money using one of the hottest tools on the Internet today.

BASIC TIPS FOR ADSENSE>
There are many great AdSense Basic Tips to help you get along using Google AdSense but I think trial and error is really how you reach full earning potential. AdSense does not gain huge results overnight and any little changes implemented may not show for days or even weeks. Tracking what you do and when is very important. I've kept notes on all my AdSense Pay Projects and I try different things with all of them. This way if one gains more traffic or income over the others I can look back and find out what I did different. Play around and you too will find a method that works for you.

HERE ARE A FEW TIPS TO GET YOU STARTED.
- The Ad Position. It's very true the AdSense Pay Ads will generate more depending on the positioning. This is something you have to try because I find it is not the same position all the time. Ad position may vary from site to site. Most of the time I find the Ads to the left side close to my content work very well. Also putting Adsense Pay Ads at the end of the content works well because people need a place to go after they are done reading. Again, this has worked for me but results may be different for you.

- Quantity of Ads placed on a Website or Blog. Usually the more Ads on a site will generate less income but not always. Google will normally display the best ads first so you get the top Google Ads first. If you have lots of content on a page then you can experiment with more Ad placements. You really need to experiment for yourself. One thing Visitors do not like is sites and blogs flooded with Advertisements because they feel like they were lured by you for one purpose only.

- Ad Styles. I've always had good luck trying to blend my Ad Templates as close to the content pages as possible. You do want your Google Ads to stand out a bit but placing a huge "you can't miss this" eyesore on the page will not work. I'm still debating on Banners. There are a lot of articles that will say not to use them but I have proof on some of my blogs that they have worked. As I stated before I like to have my Google Ads on the left side of my page, it's just worked for me. My pages are not plastered with Ads, I usually have about 3.
Text Ads with Images seem to be attracting a lot of good attention for me in general but this does vary on different projects.The link units have not helped me to much to be honest but others will disagree. Testing is the key.

- What Works? Here is the beauty Google Analytics. This is like a God Send to us. The Analytics tool breaks everything up in to little pieces to help you understand where your traffic is coming from, how long they were on your site and heck it every tells you where they live. You can also set up various campaigns in Google Analytics. This part of the Analytics Program is still new to me so I will not go any further until I know more about this feature. It is very nice to know where your traffic is generated.
Have fun with your experiments and don't let poor results get you down! Try and try again until you get that right combination and you will. People who have been working with AdSense will tell you the same thing. There is no one step magic formula that will make you rich. Research, Testing, Trial and Error will set you on that path.